This article comments on a study in this issue on the need for all businesses to apply information technology (IT) for strategic purposes and how they need to have qualified IT professionals and business managers who understand IT so the entire business will benefit. One human resource practice is to move IT professionals into non-IT careers within the enterprise. In a study in this issue, the authors report on a group of 51 former IT professionals at a large insurance company who, over a period of two decades, moved out of IT into non-IT business jobs. Not only did these non-IT jobs extend career opportunities for these individuals, but this internal mobility also helped the units get proficient with IT knowledge more rapidly thus increasing the profitability of the company.